Fortunoff Fine Jewelry To Re-Launch Under License To Four Leaf Designs


Fortunoff Brands, LLC and Four Leaf Designs, LLC have reached an exclusive agreement licensing rights to the Fortunoff brand for fine jewelry products in the United States and on the internet. The company will open an e-commerce site and stores in the Tri-State area. Four Leaf Designs is a new partnership between Esther Fortunoff and David Fortunoff, and Lester Friedlander and Shaun Apgar, the principals of Clover II, a jewelry wholesaler and the owners of Robert Lee Morris Inc.

“This marks the reintroduction of a proud brand in a market that has long associated Fortunoff with service, quality, and value,” said Esther Fortunoff. “We are delighted to be able to once again to provide our loyal customers with the fashionable, world-class-quality jewelry they love at prices that make sense”.  

Four Leaf Designs intends to launch the e-commerce site first, as early as this fall, and concentrate on stores next year. New stores are expected to be in the same markets though not necessarily the same locations as the previous stores.

About Fortunoff Brands, LLC
Fortunoff Brands, LLC is a holding company that purchased all of the intellectual property of Fortunoff, including the brand name and related trademarks, customer lists, domain names, and all copyrighted material. It is owned by The Fortunoff and Mayrock families, who owned and operated Fortunoff for four generations. The Fortunoff Backyard Store was re-launched in 2010 under a license to Furniture Concepts and seven stores have been in operation since February 2010.

About Esther Fortunoff
Esther Fortunoff has been in the jewelry business for over 30 years. At Fortunoff, she led a team of buyers and store operators who produced in excess of $120 million in jewelry and watch sales. Ms. Fortunoff has served on the Board of Directors of Jewelers of America (JA), the Jewelers Vigilance Committee, and the American Gemstone Trade Association laboratory. She currently participates in the Ethical Initiatives Committee, a subcommittee of the JA. She has received numerous awards, including the Retailer Hall of Fame Award from National Jeweler magazine and Retailer of the Year Award from the Women’s Jewelry Association.

About Clover II
Clover II is a jewelry wholesaler with a diverse set of customers and a global manufacturing base with offices in Italy, China, and Canada. Clover also operates the Robert Lee Morris brand, which has retail, wholesale, and television shopping businesses, and the Elizabeth & James jewelry brand, under a license with Dualstar Entertainment Group. The company was founded by Lester Friedlander, who has been in the jewelry business for 35 years.