Fortunoff Fine Jewelry Celebrates Its Long Island Homecoming

Iconic Retailer Returns to Westbury with Opening of Fortunoff Fine Jewelry


Westbury, New York – September 4, 2014 – Almost 50 years after the famed retailer first opened its doors to the Westbury flagship, Fortunoff announces its return to Long Island with the September 2014 opening of Fortunoff Fine Jewelry.      

Located at 1504 Old Country Road in Westbury, Fortunoff Fine Jewelry is a distinctive jewelry boutique featuring curated collections of women’s, children’s, and men’s jewelry.  The store will house over 15 showcases of jewelry collections, many of which are exclusive to Fortunoff and designed for the retailer by noted jewelry designers.  Prices will range from $50 to $50,000.

“My goal for the new store is to exceed my customers’ expectations for selection, quality, design and service,” said Esther Fortunoff, President, Fortunoff Fine Jewelry.  “I want to continue to earn our customer’s confidence, just as my family has for generations.”

Esther Fortunoff, granddaughter of Max and Clara Fortunoff, founders of the Fortunoff regional chain of department stores, is heading up the reintroduction of the Fortunoff Fine Jewelry brand.  An award-winning jewelry authority and leader in the fine jewelry industry, Ms. Fortunoff began her career at Fortunoff as a teen, and over a 30-year period became Executive Vice President of Fortunoff’s fine jewelry division, helping turn Fortunoff into a New York institution beloved by millions.

In addition to the classics for which Fortunoff is known, customers of the fine jewelry boutique will find pieces from new, local designers, elegant styles from overseas, and a selection of men’s and women’s vintage jewelry.   

“My mother, Helene Fortunoff, believed that customers should have an interesting selection to choose from, including unique pieces not found in other American jewelry stores,” observed Ms. Fortunoff.  “With this, the Fortunoff Fine Jewelry buying team became known for always being ahead of the curve, finding styles and looks from new designers that were different and innovative.”  This progressive approach, led by Helene Fortunoff, a true pioneer and legend in the fine jewelry industry, helped build the Fortunoff brand into a New York icon and the go-to store for fine jewelry purchases.    

“There isn’t anything I enjoy more than working closely with my customers in an intimate, personalized environment,” concluded Ms. Fortunoff.  “Fortunoff Fine Jewelry will provide a warm and welcoming shopping experience where customers will be helped by very knowledgeable and friendly salespeople, many of whom are fine jewelry experts in their own right.”

Fortunoff was founded in 1922 as an East New York housewares store which quickly grew to become an iconic brand noted for quality, selection, service and value — eventually opening its Long Island superstore in Westbury in 1964.  Throughout the years, generations of customers have come to trust Fortunoff as the go-to destination for their most precious purchases to mark special occasions.

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