A Retail Icon

1922

Warren G. Harding was President. The Lincoln Memorial was dedicated and King Tut's tomb was discovered. The N.Y. Giants defeated the N.Y. Yankees to win the World Series....
And in Brooklyn, Max and Clara Fortunoff opened the doors of their neighborhood housewares store. Here was a store with a real difference: a vast selection of quality merchandise, attentive sales clerks, and remarkably low prices. These attributes, which have become hallmarks of the company, not only turned the store into a Brooklyn landmark, but soon led to eight Fortunoff shops, all located under the elevated subway on Livonia Avenue. Max and Clara were joined in business by their children, Alan, Marjorie, and Lester.

 

1957

Alan's wife Helene introduces jewelry and watches to the business.

1964

The company moved their stores from Brooklyn to a superstore in Westbury, Long Island.

1970’s

As Westbury became a shopping mecca the company opened specialty jewelry stores on Fifth Avenue in Manhattan and in Paramus, New Jersey.

 

1980's

Opened full-line stores in Wayne and Woodbridge, New Jersey and in Paramus, New Jersey.

1999

Launched an expanded fortunoff.com website and online bridal registry.

2001

Launched the Fortunoff Backyard Store concept, with showrooms filled with everything for backyard living.

2003

Opened in White Plains, New York.

 

2005

The Fortunoff and Mayrock families sell a majority interest in the business
to two private equity firms.

2008

The company files for Chapter 11 protection and is acquired by another private equity firm.

 

2009

The Fortunoff famiily re-acquires the intellectual property of the company.

2010

Fortunoff Backyard Store re-opens multiple locations.
Fortunoff Fine Jewelry opens online at www.fortunoffjewelry.com.

2014

Fortunoff Fine Jewelry opens a brick and mortar store on Old Country Road,
in the Mall at the Source in Westbury, near the location of the former store.